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For more than 30 years the New York and British Link Up promotional teams have collaborated with the Sizzla Youth Foundation to host the Family Fun Day/Summer Bikini Bash in St Elizabeth.

This year, organisers say they're most excited about putting smiles on the faces of parents and children during a season that is often financially burdensome.

"The New York Link Up, British Link Up and Sizzla Youth Foundation saw a need in our country and communities and we filled a gap. Surviving for so many years is a strong sign that the initiative meets real community needs and continues to resonate with families," said Fadda Chin, one of the promoters. "It brings people and culture together while providing resources for persons in need. In a world that often forgets the vulnerable, we chose to stay rooted in service. It takes vision, grit and unity, but most of all, heart. This movement is fuelled by the unwavering belief that no child should be left behind." This year's event will be held on August 6, Independence Day. Set for Long Bay Beach, it will be two-fold. The children's treat is set to run throughout the day while a stage show is set for the evening. It will be hosted by Don P and headlined by Sizzla, alongside several guest artistes.

"This event is special because it's not just school supplies that we're going to be handing out. We're now offering clothes and shoes and even two scholarships," said Fadda Chin. "This year is all about meeting more needs, with more care and compassion than ever before. We're all about love in action and lifting one child uplifts us all."

He noted that what started with a few tables, now serves hundreds, drawing families, businesses and partners from all areas.

"It's no longer just a giveaway - it's a celebration of education, unity and purpose," he said.

Speaking of purpose, Fadda Chin said that Sizzla has been a driving force behind the event since its inception and continues to play a major role in its success.

"For him, this is personal - supporting families, empowering youth, and bringing communities together in a positive and uplifting way through love and action. We all see based on his involvement in August Town that he's more than just an artiste, he's really for the people in every way and we're grateful for his continued support," Fadda Chin said.

The aim is to reach at least 2,000 children or households this year.