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Fast-rising dancehall artiste Armanii, and veteran singjay Wayne Marshall have been confirmed for this weekend's Riddim Festival at Devon House in St Andrew.

The event is a central feature of Flow's newly launched Riddim brand platform, which celebrates the unique cultural identity that defines Jamaicans both at home and across the globe.

"From the way Jamaicans talk to how we move, dress, and create, our Riddim platform celebrates it all. This is amplified not only within our local culture but also globally through our digital technology," said Latoy Lawrence, head of marketing at Flow.

One of the highlights of the festival will be its artisan village, a curated marketplace showcasing the best of Jamaican creativity and craftsmanship. The space will feature products from top local entrepreneurs, offering guests a chance to discover unique, handmade items and support home-grown businesses.

Among the featured creatives is Marsha-Rae McBean, founder of premium sock brand BoxoSox, known for its collection of Jamaican-themed designs, Irie Steppings.

"Collaborating with Flow for the Riddim Festival is the perfect opportunity," said McBean.