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ST JOHN'S, Antigua (CMC):

Cricket West Indies (CWI) has announced a new, dynamic two-year partnership with globally renowned beverage brand Coca-Cola.

The collaboration will see Coca-Cola designated as the official soft drinks partner, while Powerade and Dasani water have been named CWI's official hydration partners.

The partnership, secured through the Coca-Cola Caribbean System, took effect from June 24, 2025, just ahead of the men's legs of the West Indies "Full Ah Energy" home series, which bowled off with the first Test Match between West Indies and Australia at Kensington Oval in Barbados.

Dasani Water and Powerade will be provided for all CWI cricket operations, including youth and high-performance programmes.

In addition to hydration, Coca-Cola will take the lead on event and fan engagement, leveraging their global brand power to activate across CWI events, venues, broadcast, and digital platforms.

Cricket West Indies' chief executive officer, Chris Dehring, spoke on the importance of such a partnership.

"Hydration plays a critical role in athlete performance, safety, and recovery, and ensuring consistent access to high-quality hydration solutions across all levels of cricket - from grassroots and age-group programmes to our elite men's and women's teams -- is a top priority for CWI.

"This partnership ensures that the hydration needs of every player across the region are met, reinforcing our commitment to player welfare, preparation, and development," Dehring said.

Vineet Singhal, vice-president of Franchise Operations Caribbean at the Coca-Cola Company, said he was looking forward to partnering with CWI.

"We are incredibly excited about this partnership with the CWI.

"Through Powerade and Dasani, we are bringing science-backed hydration solutions to players in the Caribbean, helping them to stay at their peak performance," Singhal said.

Coca-Cola, one of the world's most recognised and respected brands, has a long history of association with major global sporting properties, including cricket.

Most recently, the brand was a key sponsor of the ICC Men's T20 World Cup 2024, which was co-hosted by the Caribbean and the USA.