Plans in gear to ‘step things up’ for BZR Weekend 2024

April 29, 2024
President and producer of BZR Weekend, Ryan Burke.
President and producer of BZR Weekend, Ryan Burke.
CEO of TGE Consulting Team, Gordon Ellison.
CEO of TGE Consulting Team, Gordon Ellison.
Chris Brown performing at Chris Brown and Friends, which wrapped up BZR Weekend 2023.
Chris Brown performing at Chris Brown and Friends, which wrapped up BZR Weekend 2023.
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Following the overflow of support and the 'tremendous' success of the inaugural staging of BZR Weekend (Bizarre Weekend) last year, fans have been clamouring for its return.

President and producer of BZR Weekend, Ryan Burke, told THE STAR that since the event, which saw Chris Brown and Sean Kingston delivering electrifying performances at the finale concert, he has received non-stop demands for a second show of that magnitude to return to Jamaica.

"BZR Weekend is back because of a slew of requests from patrons as we closed out a successful show in 2023. They have been sending DMs and emails asking if we will be returning to Jamaica in 2024 and patrons have been requesting artistes like Nicki Minaj, the return of Chris Brown, and also Usher," Burke shared. While remaining tight-lipped about granting those requested artistes or this year's line-up, he said that the acts "will not disappoint" as he promised to raise the bar even higher.

"We most definitely will be stepping things up as we always listen to our patrons, which is why the BZR team is in talks right now to sort the logistics. ?Just know everyone is extremely excited. We are very strategic on when we will announce the 2024 line-up, but for now limited super early bird tickets are available [since April 26]," he said.

The musical weekend of entertainment will kick-start with two premium party events on July 26 and July 27, leading up to the grand concert finale on July 28 at the National Stadium. However, an official launch is set to be hosted in May at the AC Marriott Hotel.

"The event was nothing short of amazing, we received great feedback, most of all, the patrons received their money's worth. They came out for R&B King Chris Brown and he delivered an unforgettable energetic set, giving us over an hour on stage singing a plethora of hit songs from his extensive catalogue. Pop star Sean Kingston delivered a mind-blowing performance which took us down to memory lane with his Billboard hits [and] our dancehall and reggae heavyweights [such as] Gramps Morgan, Aidonia, Teejay, Tommy Lee, and Ding Dong each understood the assignment and didn't drop the energy," he said. "So, this year, I don't expect anything less, just know we are in talks with some of your favourite artistes."

In heightening the experience and 'beefing up security', the event's organiser and its partners have welcomed TGE Consulting Team, to ensure their patrons have a great experience and do so safely.

CEO of TGE Consulting Team, Gordon Ellison, told THE STAR, "We're diving into the realm of management, where every task is an opportunity to excel".

"It's truly invigorating to embrace the rich tapestry of our Caribbean essence and make a meaningful impact on a global stage. Collaborating closely with top-tier talents adds an extra layer of excitement to the journey and Jamaica is a great place to do business," said Ellison.

"Our shared interests continue to align seamlessly. Following the Chris Brown concert last year, we received outreach from an overseas contact, inviting us to spearhead a new project. Our reputation for engaging on the international stage has led to this opportunity, and we're eager to provide the same level of expertise and support. With the return of BZR Weekend to Jamaica on the horizon, we're poised to represent Brand Jamaica proudly as ambassadors," he shared.

Ellison said his team will be ensuring that aspects of operations that were cause for concern are dealt with effectively. "Our focus is on ensuring seamless execution and top-notch security protocols as we navigate through each phase of our projects," Gordon stated.

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