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ST JOHN'S, Antigua (CMC):

West Indies Women's captain Hayley Matthews has been appointed as a Caribbean Premier League (CPL) ambassador.

Describing her as a "trailblazer on and off the pitch", the CPL said Matthews will play a pivotal role in its mission to grow the game among girls and women, while also leading initiatives around health and wellness across the region.

In a press release issued by CPL, it said the 27-year-old Matthews "is one of the most recognisable faces in global women's cricket, and is known for her fierce talent, professionalism, and dedication to the sport.

"Matthews embodies the spirit and energy of the Caribbean. Her appointment marks a significant milestone in the CPL's continued commitment to inclusivity and fan engagement."

As a CPL ambassador, Matthews will focus on two key pillars: Women's and Girls' Participation and Health & Wellness Campaigns.

CPL's chief executive officer, Pete Russell, said he believed Matthew's role would elevate the visibility of women's cricket.

"We are thrilled to welcome Hayley Matthews to the CPL family in this new role.

"Hayley's impact on the global stage has been nothing short of inspirational. Her presence will not only elevate the visibility of women's cricket, but will also ensure CPL continues to be a fan-centric and inclusive tournament for everyone," Russell said.

Commenting on her new role, Matthews said: "It's an honour to join CPL as an ambassador and help shape the future of cricket in the region. I'm passionate about giving more girls the chance to play and enjoy the game, and I'm excited to use this platform to promote healthier, more active lives across our communities."